Ep 90: Building & Growing an Aggregator Company From Scratch with Gilad Warter - CMO & Co-Founder of Enso Brands
Description
Gilad started selling on Amazon in early 2015. Without much prior experience, he and his brother started their PL journey and built two brands together. Over time, they opened an agency named AdvantiQs and built a team. They provided full account management services for clients in the US and Israel.
In late 2020, they decided to take the business to the next level and jump into the booming aggregator space. They have since then slowly shifted their focus to acquisitions and rebranded as Enso Brands.
Check out & subscribe to their newsletter here: https://ensobrands.com/newsletter - They share stories and insights in building their brands as aggregators who started as sellers many years back.
Topics & Timestamps:
00:00 Guest Introduction
02:40 Episode start
03:26 Where/how the company started
09:12 The roadshow
14:22 Having a good team helps a CEO figure things out
15:48 Letting go of the agency Life
22:33 Understanding and working with the market to create opportunities
27:04 Learning from your struggles and losses
30:44 A Lesson from Thrasio
33:11 Do the work, get experience, grow
35:43 Working with Enso brands
✨ Connect with our guest:
https://www.linkedin.com/in/gilad-warter-301260153/
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✨ More about us:
MultiplyMii Staffing - https://multiplymii.com
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South Col - https://www.southcol.co
Successful Scales Podcast - https://successfulscales.com
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Successful Scales is sponsored by Global Wired Advisors - a leading digital investment bank with decades of merger and acquisition experience on online and e-commerce businesses and focused on optimizing the business sale process to increase the transactional value of your greatest asset
Connect with Global Wired Advisors here - https://globalwiredadvisors.com/
United States
