In this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show, host Guy welcomes Melissa Mor, founder of Mrs. Push. Melissa shares the story behind her business, which focuses on “push presents”—special gifts given to moms after childbirth or to celebrate motherhood. While the tradition has existed for years, it has only recently become a widely recognized and celebrated category.

Melissa explains how Mrs. Push curates primarily jewelry pieces from female- and mom-owned brands. Popular selections include stackable birthstone bands, charms that can be added with each child, and mother-daughter bracelets that create lasting connections. These pieces go beyond jewelry—they become symbols of love, family, and milestones worth remembering.

She also highlights the importance of storytelling in retail. Customers often share personal journeys when choosing a piece, whether it’s a dad shopping for his partner’s first child or a mom honoring children already grown. These stories give jewelry deeper meaning and transform gifts into lifelong keepsakes.

Melissa’s passion shows through as she talks about growing the business, serving a niche audience, and creating jewelry that resonates with moms of all ages. This episode offers insight into how focusing on a unique market can lead to both business success and emotional impact, reminding us that meaningful jewelry is always tied to meaningful moments.

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast

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