In this episode of the Pearls of Wisdom Podcast, brought to you by Southern Jewelry News and Jewelry Store Marketers, host Guy welcomes Chuck Keohler of Anthony’s Jewelers and special guest Chuck Frey of Charles Frey and Company. With more than 40 years of experience, Chuck Frey specializes in helping jewelers navigate major business transitions—from liquidations and stock reduction events to retirement, relocation, or passing the store to a successor.

While many think of liquidations as the end of the road, Frey explains that transitions don’t always mean closure. For some stores, it’s about continuing under new ownership—whether that’s a family member, long-time employee, or an outside buyer. His company helps jewelers determine realistic purchase prices, design effective transition sales, and generate the cash flow needed to support the process.

Frey also highlights the importance of goodwill and reputation, noting that buyers are often attracted not just to inventory but also to the community ties a store has built. He shares strategies such as advertising “retiring, seeking buyer” events, which create urgency while opening doors for potential new owners.

Packed with practical insights, this conversation explores succession planning, financial realities, and creative solutions for jewelers preparing for change. Whether you’re considering retirement or seeking to sell, this episode provides valuable tools for ensuring a smooth transition and preserving your store’s legacy.

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast

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