So you might have a great big idea and you’re confident that it’s the right answer to a problem or an assignment . . . but how many times do those ideas get blocked by a key decision maker? The idea might be a brand name, the next big campaign idea or a stunning logo.

But before it ever gets off the ground and out to the public, how do you help the decision maker to understand it?

Or in our case, we’re talking about the client.

In this episode, our guest, designer Scott Biersack and I share a handful of our coaching tips on how to prepare for clients when it’s time to make a big decision. Scott talks about the experience of pitching concepts to other agencies, plus brands like Target, Netflix and others.

Think of it this way: You have a realtor to help navigate a complicated home buying process. You’ve got a lawyer to advise you throughout a lawsuit. A doctor helps you choose your treatment options.

Everyone needs a reliable coach when it comes to making a big decision.

Listen and hear how to be a great coach and a better decision maker.

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About the Guest:

Scott Biersack is an independent artist and designer based in Arizona with projects seen all around the globe. He partners with both clients and agencies on projects ranging from logotype design, illustration, custom lettering, branding large-scale graphics and more.

“I have obsessions with smoothies, biking and recycling,” says Scott via his website. “In that order.” Discover more about Scott’s superpowers via his website, http://youbringfire.com.

And join his Instagram fan club (44K and growing) at @youbringfire.