According to CareerCast.com, a public relations executive is one of the top "10 Most Stressful Jobs in 2019". But, what is public relations itself and why is it so stressful? Why is it one of the most mysterious mediums in the marketing world?

Do you need PR? If so, when? How does it work? Can you do it on your own? What does a successful PR campaign even look like?

When done right, public relations can get your target audience to read, hear, watch and ultimately understand your message and engage with your brand via outlets including news TV segments, newspaper article, magazine stories, online publications, industry newsletters, radio programs –– really anywhere your audience goes for information or entertainment.

In this 23 minute episode, public relations pro Cody Larkin joins to help answer baseline questions in an introduction to the purpose of PR, and what it can (and can’t) do for you.

Listen and hear how a seasonal pumpkin PR campaign helped a church’s mission to bring neighbors together.