In this episode, Brad Minton and Meher Mardoyan discuss the critical role of LinkedIn in career development, especially for job seekers. They explore the importance of having a strong LinkedIn presence compared to traditional resumes, the necessity of setting realistic expectations for using the platform, and the steps to optimize LinkedIn profiles. The conversation also covers effective networking strategies, the significance of content creation for personal branding, and concludes with valuable career advice for the next generation.
takeaways
-LinkedIn is more important than a resume in 2024.

-Active engagement on LinkedIn should continue even after securing a job.

-Networking should be viewed as relationship building, not transactional.

-Clarity about career goals is essential before job searching.

-An optimized LinkedIn profile acts as a 24/7 marketing tool.

-Content creation on LinkedIn helps establish personal branding.

-Start small with content and gradually increase engagement.

-Use LinkedIn to nurture relationships, not just for job searching.

-Customize your LinkedIn URL for better visibility.

-Regularly update your profile to reflect your current career status.

Guest Info:
Mher Mardoyan came to Vancouver, BC 12 years ago with his partner and currently, he lives in St. John’s, Newfoundland. He has an MBA in Management with an emphasis in HR. He got his HR certification from BCIT in 2018 and CPHR BC and Yukon member. Recognized as the 2017 Recruiter of the Year for his contribution and success while working at PeopleReady Agency. Currently, he is doing his Leadership Certification at Marine Institute.He has been a career coach for the last 5 years and has helped many candidates with their job applications, resume/cover letter tips, LinkedIn Profile assessment, interview preparation, and
job search strategies. For the past 6 years, he has interviewed more than 170 people HR managers, executives, entrepreneurs, and leaders for his YouTube channel. The purpose of his YouTube channel is to
give advices to jobseekers to elevate their job search strategies.
He has worked both in-house and agency recruiters and has seen many candidates struggle in their job search especially if they are new to the country. Currently working at Memorial University of Newfoundland (MUN) as a Domestic Recruiter. In his free time, Mher likes pamper his cat, paint, and read books and hike.

YouTube: https://www.youtube.com/channel/UCLWWXPSNENcmCDUr7uhmtKg
LinkedIn: linkedin.com/in/mher-mardoyan-careercoach

This podcast is brought to you by Mint To Be Career
www.minttobecareer.com

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