DiscoverMastering RetentionEp. 113: How Voodoo is Disrupting the Gaming Industry
Ep. 113: How Voodoo is Disrupting the Gaming Industry

Ep. 113: How Voodoo is Disrupting the Gaming Industry

Update: 2023-05-04
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This week's guest is Alvaro Duarte, VP Casual Games at Voodoo. In this episode, Alvaro reveals Voodoo's business model, unique approach to game development, and the screening process for Voodoo's games. Voodoo has a unique approach to game development, releasing games that are in a "sooner state of product" and then iterating on them after they are live. The screening process for Voodoo's games is rigorous, and they look at gameplay, retention metrics, CPI, and ROAS targets, among other things.

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Ep. 113: How Voodoo is Disrupting the Gaming Industry

Ep. 113: How Voodoo is Disrupting the Gaming Industry

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