Ep. 118: Understanding Player Needs and Localization
Update: 2023-07-06
Description
Joakim Hoglund, Head of Studio at Fun Rock, shares insights on designing games for a target audience and the importance of understanding user needs. This episode doesn't disappoint. Tom and Joakim talk about:
- Designing games for a target audience and understanding player needs
- Challenges of creating games for a region you aren't familiar with
- Fun Rock's solution of hiring a team that understands the culture and audience
- Benefits and drawbacks of creating separate servers for different regions
- Role of player-driven decisions in game design
- Emphasis on the importance of localization and being immersed in the culture of the target audience when designing games
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