Ep. 117 - Ari Paparo, CEO Of Marketecture Media And Author Of “Yield,” On Google’s Advertising Dominance”
Update: 2025-07-13
Description
Topic: Google’s advertising dominance.
Ari Paparo discusses his childhood and professional journey (01:14 ), his book “Yield” (14:34 ), the origins and evolution of programmatic advertising (18:43 ), the unfair tactics Google used to maintain its dominance (23:02 ), the viability of the CPM-based model and the demise of the cookie (36:19 ), other players in the digital advertising market (39:55 ), upcoming innovations in ad delivery (41:54 ), and current regulatory issues (43:03 ).
Ari Paparo discusses his childhood and professional journey (01:14 ), his book “Yield” (14:34 ), the origins and evolution of programmatic advertising (18:43 ), the unfair tactics Google used to maintain its dominance (23:02 ), the viability of the CPM-based model and the demise of the cookie (36:19 ), other players in the digital advertising market (39:55 ), upcoming innovations in ad delivery (41:54 ), and current regulatory issues (43:03 ).
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