Today on Stories from Real Life, we’re diving into the world of fluffy coats, tangled curls, and one woman’s unexpected journey from doodle owner to product innovator. My guest is Elina Panteleyeva—the founder of Dood Woof, a grooming brand built especially for the unique needs of doodles and curly-coated dogs.

What started as a personal struggle to care for her own pup turned into a business with a loyal following of pet parents across the country. We’ll talk about the spark behind her brand, the growing pet care industry, and the messy, joyful reality of turning a problem into a purpose.

https://doodwoof.com/

https://www.podcastreallife.com/

Takeaways

* Elena's family immigrated from Ukraine to Ohio, shaping her entrepreneurial spirit.

* She started Dude Wolf after being laid off, viewing it as a sign to pursue her passion.

* Building a community before launching a product is crucial for success.

* Doodle dogs have unique grooming challenges that require specialized products.

* Elena's background in project management helps her balance multiple tasks as a founder.

* Social media often glamorizes entrepreneurship, but it comes with significant challenges.

* Consistency and small daily progress are key to overcoming obstacles in business.

* Success for Elena means having the freedom to live life on her own terms.

* Listening to customers is essential for creating valuable products.

* Starting a business doesn't require expertise; taking the first step is what matters.

Get full access to Melvin E. Edwards at storiesfromreallife.substack.com/subscribe