Ep. #172 The Story Behind Wilson’s Partnership With Caitlin Clark, ft. Julia Muscarello & Haley Reines
Update: 2025-10-17
Description
In episode #172 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Julia Muscarello & Haley Reines from Wilson Sporting Goods – two of the leaders behind the creation of Caitlin Clark’s signature basketball line.
Wilson is doubling down on women’s sports by building with athletes, not just for them – with one key example being Caitlin Clark’s new signature basketball line.
From concept to court, Julia & Haley share how Wilson turned Caitlin’s story into a product by melding design, tech, and accessibility for athletes from youth to pro.
In this episode, Julia & Haley share:
- 🎯 Why Caitlin was the right athlete for a groundbreaking signature line and to be the face of Wilson basketball.
- 🎨 The design pillars behind the four balls in Caitlin’s current signature line, and how Caitlin’s input shaped every detail.
- 🛒 Why Wilson is betting big on women’s sports.
- Follow GOALS on Twitter: @goals_sports_
- Follow GOALS on Instagram: @goals_sports_
- Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
- Shop: goals-sports.com/shop
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