Ep. #179 Challenging the Status Quo: The “underdog” Approach to Growing Women’s Sports ft. Megan Hughes Allison
Update: 2025-12-09
Description
In episode #179 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Hughes Allison, the President of underdog venture team – a next-generation sports marketing and live-events agency built to challenge the status quo.
At underdog, Megan & her team are helping brands, leagues, and innovators reimagine the sports industry through a challenger mindset – with women’s sports as a key fixture of their mission.
In this episode, Megan shares:
- 💪 Why underdog venture team is betting big on women’s sports as an undervalued, high-potential marketplace.
- 📈 The key white-space opportunities brands should be leaning into right now.
- 🤝 How agencies and investors can ensure long-term, sustainable growth in women’s sports.
- 💡 Why “being an underdog” can be an advantage in business – and in life.
- Follow GOALS on Twitter: @goals_sports_
- Follow GOALS on Instagram: @goals_sports_
- Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
- Shop: goals-sports.com/shop
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