DiscoverJust Get A Real JobEp. 173 - ‘Creativity vs Commerce: Finding the Balance’ – with Carlo Cavagna
Ep. 173 - ‘Creativity vs Commerce: Finding the Balance’ – with Carlo Cavagna

Ep. 173 - ‘Creativity vs Commerce: Finding the Balance’ – with Carlo Cavagna

Update: 2025-07-15
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This week, I’m joined by the brilliant Carlo Cavagna Vice President of U.S. Operations at Two Daughters Entertainment and a key force behind the global writing programme PageCraft 🎬🌍

Carlo has worked across the creative industries for over two decades from helping launch Lionsgate’s early VOD platform to leading global trade initiatives for the UK Government. These days, he’s focused on helping stories (and storytellers) reach their full potential while navigating the realities of an industry in flux.

We chatted about:


🌍 The differences between the UK and U.S. creative industries

🎬 Why production budgets have gotten out of control

🧠 Helping writers get “unstuck” and crack story structure

🎨 Balancing the worlds of creativity and business

📉 Why the creative industries are becoming more unequal and what needs to change

🎞️ What the rest of the screen sector can learn from animation

💡 Carlo’s biggest lessons from a career spanning storytelling, leadership, and global media


A wide-ranging chat with someone who knows the industry inside out and a reminder that no matter what changes, the world will always need good stories.




Links:


✍️ Page Craft: https://www.pagecraftwriting.com


Two Daughters Entertainment: https://twodaughtersentertainment.com



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Ep. 173 - ‘Creativity vs Commerce: Finding the Balance’ – with Carlo Cavagna

Ep. 173 - ‘Creativity vs Commerce: Finding the Balance’ – with Carlo Cavagna

Jamie Mackinlay