Ep. 24 - Customer Based Corporate Valuation with Dan McCarthy and Peter Fader
Update: 2025-12-14
Description
To figure out how much a company is worth, start with its customers. This episode explores customer-based corporate valuation and how individual buying behavior ultimately drives firm value. Join JMR Co-Editor Brett Gordon as he speaks with Dan McCarthy (University of Maryland) and Peter Fader (University of Pennsylvania) about their paper, “Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms,” and how they used publicly disclosed customer metrics to value companies like Wayfair—work that even caught the attention of Wall Street.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
