In this episode of Do This, Not That, host Jay Schwedelson interviews AJ Wilcox, a LinkedIn ads expert and founder of B2Linked.com. They dive into the world of LinkedIn advertising, debunking myths, exploring strategies, and offering actionable insights for marketers aiming to leverage the platform effectively.

=================================================================

Best Moments:

(00:40 ) Introduction of AJ Wilcox as a LinkedIn expert
(01:56 ) AJ's journey to becoming a LinkedIn ads specialist
(03:40 ) Dispelling myths about LinkedIn ads and their effectiveness
(04:56 ) Advice on how to start with LinkedIn ads and budget allocation
(07:15 ) Discussion on LinkedIn's new "predictive audiences" feature
(08:37 ) Insights on LinkedIn InMail effectiveness and best practices
(09:33 ) Addressing the challenge of obtaining business email addresses from LinkedIn leads
(10:54 ) Views on automation tools for LinkedIn outreach
(12:22 ) Tips for improving organic reach on LinkedIn
(13:48 ) The growing importance of video content on LinkedIn
(14:20 ) AJ's hypothetical plans if LinkedIn were to disappear
(15:21 ) Information on how to follow AJ Wilcox and his podcast

=================================================================

Guest Bio:
AJ Wilcox is the founder of B2Linked.com, an agency specializing in LinkedIn ads. With over a decade of experience, AJ is recognized as one of the foremost experts in LinkedIn advertising. He also hosts the LinkedIn Ad Show podcast, sharing in-depth strategies and insights on leveraging LinkedIn for marketing success. AJ’s expertise stems from managing one of LinkedIn’s largest spending accounts globally and working closely with LinkedIn’s product team.

=================================================================

Check out our FREE + VIRTUAL EVENTS! -> 

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

• Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
• Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
• Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold