Ep. 26 - User Researchers as Playmakers: Reimagining the Role
Description
In this episode, I discuss the evolving role of researchers in organizations, drawing on a football analogy to explain the shift from a 'striker' mentality to a 'playmaker' approach.
As companies face changes with AI, product discovery, and the distribution of research teams, researchers must leverage their skillset in new ways.
By adopting a playmaker mindset, researchers can help elevate everyone's understanding and use of data, ensuring better decision-making and greater company success.
Tune in to learn how this shift can positively impact the research industry and enhance the value of researchers across the board.
(0:11 ) Introduction and Warm Welcome
(1:15 ) Researchers as Playmakers: A New Role
(1:32 ) Challenges and Opportunities in Research
(2:48 ) From Strikers to Playmakers: Changing Mindsets
(5:00 ) The Playmaker's Role in Research
(6:57 ) Practical Applications of the Playmaker Role
(10:54 ) The Future of Research and Final Thoughts
United States
