Ep. 41- LinkedIn in For Job Searching (Live Coaching)

Lindsay  00:00

I'm Lindsay Mustaine, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being averaged in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Okay, we are officially live. I am so excited about this one. This is where you can get in trouble with LinkedIn because they're like don't do any meta stuff with LinkedIn. So we're talking about job searching on LinkedIn. But really, we're going to talk about optimizing your profile for LinkedIn. So Abby, let's go ahead and jump into introduce yourself to us. Tell us about you. I will she's gonna, by the end of this, you're gonna have your elevator pitch so far down. who you are, why we're doing this and the journey thus far.

Abby  01:15

Yep, so my name is Abby Mueller, and I am a user experience designer, I met Lindsay on LinkedIn a few months back, I guess we're not even two months, I don't even know No Time flies. But I experienced a job loss earlier this year in 2021. Just to lay off due to you know, pandemic changes, and so forth, and decided to go back to school and study UX design and got myself certified. I'm now back on the job market. And I'm just really struggling looking for work. So I posted an article about how my job search was going, just not so great. And it got Lindsay's attention. And that's how we got in touch. And now we are working through her career design program to help me find the dream job of my Yeah, the job of my dreams. So

Lindsay  02:11

here we are, the right job at the right salary at the right company. That's what we're looking for. So now we are in so the pathway is we're nearly halfway actually. So this is a really exciting point. I'm, in fact, at this point, so I had somebody who just graduated, he's gonna be supporting NASA. And he got a $45,000 raise, he did not apply for the job. After going through this and optimizing his LinkedIn profile. He was getting one to two people per week, but four to five per day is what he told me last night after doing this. So I want to optimize your LinkedIn. Okay, and I want to talk to you about why this is and this one wouldn't you have optimized your resume we can go straight into the LinkedIn. Okay, so your resume, if you do this, right. Last night, I showed a video from one of my clients, Maria hulan, her job at Apple and she never applied for the job. In fact, I talked today, if you look at my, my post I did today on LinkedIn. And I said, What's the statistic if somebody's actually getting an application, like submitting a resume and getting a job? Do you know the stat Abby? point? 4.4%? Yes, I was like, she probably knows this. You have access to everything. I mean, a dismal fact ever. So when I say your resume, people are like, I must spend 1000s of dollars on your resume. And I'm like, great. If you have money to do that, you know, you want to take the workload off, but no, it is not going to save you Okay, so here's your floatation device. It's Here I'm showing you right now, it's not going to be your resume. Okay, but your LinkedIn will be okay. Your LinkedIn is one of the most powerful ways for you to enhance your job search. So it's your professional real estate. Okay, so we all have our own little corner of the internet. If you have your own website, that's another way to do this. But your LinkedIn if you go Google Lindsey Mustaine and she's got a lot of results a lot 1000s that are actually me. And that, guess what LinkedIn is? Number one, number one, okay, so you really absolutely have to have your LinkedIn profile. Okay. So I want to let you guys know that we right now it's time for me to tell you dream job hack is open. Okay, so dream job hack is open freedom hack is a client that I talked about last night, the one who got a $45,000 raise is now working to support NASA, four to five contacts per day through LinkedIn. dream job hack was where it's at. So if you want to check the replay of how we did this and his story itself, go to dream job hack.com. You can opt in and watch the training right, then it's only going to be available for the weekend. Okay. All right. So let's get into LinkedIn profile. So I'm going to be because we're going to be using us on the podcast, we'll be doing a lot of visual descriptions. I thought that was a bad thing. Last time I did your resume, but after thinking about it a little bit more, like actually this might be the best thing. So we're gonna go into it. to LinkedIn optimization, okay, so your resume, how many seconds does it get for those in the chat? Shout out to you who might know and this in the comments how many seconds do you get your resume gets? Well, only 25% of the time because they viewed again go to my trading if you want to learn the real stats behind the curtain, but they won't tell you how I'm how many seconds do you get? us all savvy, I'm gonna let lets you go ahead.

Abby  05:27

Six, six seconds. Six seconds. All

Lindsay  05:31

right. Now, if you were here, any anybody, anybody? And you want a fair consideration of who you are as a complete individual, do you think six seconds is enough time to give somebody a fair shot? No. For me, it's about half of that. So yes, it Randy says. That's exactly six seconds. That's all we get. Yeah, it's sad, okay. Your resume doesn't give you a fair shot. It's not a good indication of your entire experience. But then there's your LinkedIn profile. Alright, so your LinkedIn profile hits 25 times the viewing time. 25 times. Okay. So this is how the most elite recruiting organizations design their framework. Okay. So here we call the post and pray method, which is what is my biggest beef around recruiting is like, Hey, I posted a job, please come apply. Okay. So we do that I will get a job requisition and I'll say, Okay, we have a job. Let's go post it. But do you think that I wait for Abby to hopefully be online looking for my job at that specific time on my website at that one moment? Or do you think she might be busy doing other stuff like actually running her? her life, her business, her career, it has other stuff to do? That's true. So high performance organizations, we target people. Okay, so how do you get found is LinkedIn are, right? So hashtag LinkedIn, if you're tuning in and watching this now, I'd love to hear from you. Hashtag LinkedIn, if you're, if you get this is so powerful. Alright, so I am going over to your profile. And we'll talk a little bit about all the things so I would love to know what was some anything surprising in here, anything that was eye opening for you?

Abby  07:11

Um, well, I mean, having done my resume work previous, it was kind of cool just to go through and I'm like, Oh, I can just plug that in here. And I can plug that in here. And I can plug that in here. And it's like, we're done. So

Lindsay  07:25

I was, like, the easiest module, if you do the work and resume, so resumes were like, there's many moments where you're kind of like, Lindsey, I really kind of dislike you right now. And it's a personal trainer, you know, you pay them to break it down a little bit. Yeah, I'm gonna walk you through LinkedIn. So the goal of this is just to update it from your resume, if you have a right, the right resume. So I want to first start. So I'm looking at Abby's thing, and the first thing, the most powerful thing, what's the most important thing about your profile? Anybody in the chat? Tell me? Go ahead. Your picture I know, okay, this will be like, Oh, I'm over at insert your age here. I don't care. What you probably should be on LinkedIn at that point. But like my picture, okay, so you can have one view or you can have 21 views? What do you think is going to help your job search more? 21 views 21 views. Okay, so the single hack here is you need a profile picture. If you want to know what profile picture to use, you go to photo feeler.com How did you get a chance to do

Abby  08:31

this? I did. I just checked my results last night because originally I had the same photo up there, by the way, but I had taken it like in my house. So my background was this color. And all I did was I went in and I put it into my design software. And I changed the background, based on some of the examples that I saw and others that I follow to look a little more professional a little more photo studio esque totally does it like it and I submitted like three different versions of it on that site, and everything went up like three to four points, like three point scale. Yeah, 10 point scale, it went up like three to four points. And I was like,

Lindsay  09:15

Whoa, all I got competency, influence and likeability. That's really what we're looking at at that point. But photofiltre.com This is the way to do it. We're gonna measure it. So here's your secret here. You got to appear a specific way. And I would have told you let me tell you, I became a LinkedIn sensation. And I use that loosely because I am just human, but I became a LinkedIn sensation with pink hair and a car selfie. Okay, so I wo