Ep. 41 - "Remote Work" is old and so are you. The implications and expectations inherent to an antiquated category term.
Description
When evolution occurs, previously accepted nomenclature can become obsolete. So it is with "Remote Work," that charming idea of a distributed office, freed from the constraints of traditional office bureaucracy and politics. But remote from what? With the majority of business meeting invites including a Zoom, or Hangout, or Teams link isn't everyone 'remote', even those in a traditional office space? More importantly, does the term create an us-versus-them dynamic that pits on-prem vs off- against each other?
Ep. 41 of The SaaS Brand Strategy Show tackles the disconnect created by the headless "Remote Work" category. With special guest mischief maker Paul Jones from Bridgio, the DRMG team digs into the threats and opportunities inherent to pre-COVID terminology.
United States
