Stop losing clients and transform your wellness message with expert copywriter Linda Malone! We're diving deep into what makes effective copywriting different from content writing, especially in the health and fitness space. As a seasoned copywriter and former personal trainer, Linda shares her journey from fitness expert to becoming the founder of The Copy Works.

With over 25 years of experience writing for major publications like MSN Health, Time, and Shape, she reveals the secrets to crafting messages that truly connect with your audience. Discover why your current messaging might not be resonating and learn how professional copywriting can help you stand out in the crowded wellness industry. Linda explains the difference between content writing and copywriting, shares tips for finding your unique value proposition, and explains when it's time to hire a professional copywriter. Whether you're a health coach, personal trainer, or wellness entrepreneur struggling to attract clients, this episode will help you understand how to communicate your value more effectively.

Learn from someone who has ghost-written for celebrity fitness experts and knows exactly what makes wellness messaging work.

linktr.ee/lindamelone

Podcast: B2B Marketing & Copywriting https://podcasts.apple.com/us/podcast/b2b-healthy-copytalks/id1614152949

Join us for this value-packed conversation about elevating your business message and connecting authentically with your ideal clients. Like, share, and subscribe for more straight talk on building a successful wellness business! 💪 #WellnessMarketing #CopywritingTips #HealthCoach #BusinessGrowth #conversionrateoptimization #emailmarketing #writingcopythatconverts #emailcopywriting #socialmediamarketing #copywriting

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