Samantha Price shares her career journey from journalism to sales and details a recent significant deal she closed at Persefoni. She highlights the unique challenges of selling sustainability software to Fortune 500 companies and the strategies she uses to succeed.

Background:

Samantha transitioned from journalism to sales and now works at Persefoni, focusing on environmental sustainability.

She closed a sustainability software deal with a Fortune 500 company; utilizing the Fluint one-page business case to simplify the process by aligning both internal and external stakeholders.


Challenges:

Selling sustainability software to buyers unfamiliar with purchasing software.

Navigating the complexities of budget approval and competitive differentiation in a niche market.

Key learnings:

Simplifying communication and reducing friction for buyers is crucial.
Leveraging relationships and industry connections can open significant opportunities.


Timestamps:

(0:00:00 ) - Background of Samantha Price
(0:05:27 ) - Challenges in selling sustainability software
(0:07:32 ) - Insights on understanding buyer's needs
(0:10:50 ) - Strategies for simplifying communication
(0:13:19 ) - Success and replication of the deal
(0:14:37 ) - Benefits of using Fluint to create business cases with your buyers


Resources:

Follow Samantha Price on LinkedIn

Thank you to Fluint for Sponsoring this episode. Fluint helps sellers build a business case that can sell for them when they aren’t in the room. Check out their solution here: ⁠fluint.io/dealpod

Questions, comments, ideas - reach out to ⁠Andrew Kappel on LinkedIn