DiscoverAccount-Based MarketingEp. 61 Why key account growth should be about creating a win/win
Ep. 61 Why key account growth should be about creating a win/win

Ep. 61 Why key account growth should be about creating a win/win

Update: 2024-03-19
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Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences. In this episode, Jerid Lydic from Pfizer draws on his 25 years of experience to offer battle-tested strategies for winning a greater share of your most valuable customers.

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Ep. 61 Why key account growth should be about creating a win/win

Ep. 61 Why key account growth should be about creating a win/win