DiscoverAccount-Based MarketingEp.68 Roche: Passion, personalization and the future of account-based experiences
Ep.68 Roche: Passion, personalization and the future of account-based experiences

Ep.68 Roche: Passion, personalization and the future of account-based experiences

Update: 2024-12-19
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In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.

 

 
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Ep.68 Roche: Passion, personalization and the future of account-based experiences

Ep.68 Roche: Passion, personalization and the future of account-based experiences