Ep. 67: Scaling Trust: Kyle Barich on PatientPoint’s Mission to Empower 30,000+ Practices
Description
In this episode, we speak to Kyle Barich, Chief Commercial Officer at PatientPoint, a leading innovator in point-of-care marketing and patient engagement.
With a mission to “inspire patients to take an active role in their health,” PatientPoint connects healthcare brands, providers, and patients through more than 30,000 practice locations and 145,000+ digital devices nationwide.
Kyle brings decades of healthcare marketing expertise, having previously led global agencies and guided top pharmaceutical and health brands in building trust, awareness, and measurable impact at scale.
At PatientPoint, he’s helping redefine how marketers reach patients at the most influential moment — inside the care journey.
Through PatientPoint’s unique point-of-care ecosystem, Kyle and his team are empowering providers to deliver timely, educational, and brand-aligned messaging that drives better outcomes and stronger patient relationships.
For those unfamiliar with PatientPoint — what sets it apart from other health marketing platforms?
What are the biggest lessons learned from reaching over 30,000 practice locations and 145,000 devices?
How has point of care driven measurable behavior change among patients?
Why should health marketers shift focus from top-of-funnel campaigns to point-of-care strategies?
Med Rank Interactive: https://medrankinteractive.com
PatientPoint: https://www.patientpoint.com
Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing
Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing
📺 Watch the full interview on YouTube:
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