In Today’s Episode: Is Wellness Tech the Future?
Join us as we talk with Kelly O’Brien, founder of Elysium Wellness and wellness entrepreneur, who shares her journey from surviving 14 rounds of IVF and a near-death experience to building a brand that makes wellness tech accessible at home and beyond.

Key Takeaways from Today’s Episode:
-Why your business will rarely look like your original vision — and why that’s a good thing.
-How Kelly’s IVF journey and emergency surgery shaped her purpose and mission.
-Why accessibility is the biggest barrier in wellness, and how tech could be the answer.

Questions We Answer in This Episode:
-Can at-home wellness technology really deliver results?
-How do you know which products are science-backed versus hype?
-What does it take to pivot a business when life forces your hand?

(0:00 ) Introduction to Kelly O'Brien and Elysium
(0:19 ) Overview and guest introduction
(1:23 ) Vision for Elysium Wellness and coping with changes
(3:27 ) Personal challenges: IVF journey and emotional impact
(10:14 ) Managing IVF and work, influence of sports on drive
(17:55 ) Vision, mission, and evolution of Elysium Wellness
(23:13 ) Partnerships and focus on e-commerce
(30:53 ) Ideal customer profile and future directions
(34:34 ) Origin of wellness concept and plans for physical locations
(41:21 ) Product selection criteria and partner relationships
(46:21 ) Addressing skepticism, side effects, and product feedback
(54:36 ) Future vision and importance of genuine connections
(57:01 ) Personalized wellness and unexpected kindness in business
(1:00:23 ) Question about life lessons
(1:02:01 ) Closing thoughts and lab results summary