Ep. #77: Audience-as-an-Asset & The Truth About Content Marketing
Description
Most large organizations misunderstand content marketing. It's about the consistent, committed creation and dissemination of value-additive content that is separate from your products and services. The goal is to cultivate a large, loyal audience, which then becomes a valuable standalone asset that can be monetized in various ways. In this episode, I also discuss the importance of building a media property that can compete with platforms like Netflix, YouTube, or Prime Video. Tune in to learn how to effectively implement content marketing and build a powerful media presence.
↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓
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📖 CONTENT CAPITALIST: https://t.ly/9_9JG
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🎓 eLearning Academy: https://t.ly/u0Dk5
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🌐 Articles: https://michaelbecker.org/articles/
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