Start with Why by Simon Sinek
In Episode 15 of Business Book Insights, we explore Simon Sinek’s groundbreaking concept of leading with purpose — the idea that truly inspiring people and organizations always “start with why.”

Sinek’s Golden Circle model explains how the most successful leaders think, act, and communicate from the inside out — beginning with purpose (Why), followed by process (How), and finally product (What).

In this episode, you’ll learn:

• The difference between manipulation and inspiration in leadership

• Why people don’t buy what you do — they buy why you do it

• How to communicate your purpose to build trust and loyalty

• Practical steps to find your own Why and lead with clarity

Whether you’re an entrepreneur, manager, or creative professional, this 10-minute summary will help you rediscover your purpose and inspire those around you.

🎙️ Listen now and learn how great leaders think — and communicate — from the inside out.