In this enriching episode of the Online Business by Design podcast, host Ivana Ivanek sits down with Marci Rossi, a business strategist renowned for transforming chaos into streamlined workflows. They discuss the importance of setting up automated systems for scaling your business, the psychological elements of customer experience, and the crucial role of keeping a personal touch in automated communication.
Marcy shares her journey from being an attorney to becoming a business strategist, highlighting significant milestones and lessons learned, including how she overcame personal challenges to reshape her career. Tune in to discover effective strategies for automating your business processes while maintaining a human connection.

In this episode you will learn:

01:26 Marcy's Journey to Entrepreneurship

03:23 The Turning Point: Quitting Alcohol

04:26 Building a Business: Lessons Learned

05:22 Navigating Customer Experience

08:42 The Role of Technology in Business

15:01 Automations and Customer Experience

15:42 The Importance of Professionalism

23:09 Automating for Success

24:23 The Importance of Creativity and Avoiding Over-Reliance on AI

25:13 Balancing Automation and Personal Touch in Business

28:51 Setting Up Effective Processes for Scaling

33:14 Creating Successful Automated Workflows

38:03 The Human Element in Copywriting and Automation

About Marci Rossi:

Marci Rossi is a business strategist who helps new and growing coaches build a business they actually enjoy running. With a background in law and corporate, she’s known for her ability to cut through the noise, simplify decisions, and create smart workflows that make business feel a whole lot lighter. She’s the creator of The Shortcut, a 12-week done-for-you setup and coaching program that helps coaches go from overwhelmed and stuck to smooth and scalable. When she’s not working, she’s usually hanging out with her dogs, watching Friends reruns, or saving recipes she’ll probably never make.

Connect with Marci:

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