In this engaging episode of the Online Business Body Design Podcast, host Ivana Ivanek interviews Michelle, a seasoned entrepreneur with a 15-year background in corporate manufacturing and engineering. Michelle shares her accidental journey into entrepreneurship, her bold move to Florida, and the challenges she faced in transitioning into a new job market.

The discussion dives deep into lead generation strategies, the importance of nurturing leads, and the significance of data-driven decision-making in business. Practical tips are shared on how to ensure leads are not left behind, fostering human connections in business, and continuously offering next steps to potential clients.

Michelle also highlights the importance of living in the present and striving for a lifestyle filled with travel and cultural immersion. Tune in to gain invaluable insights on building your business and effectively managing leads.

In this episode you will learn:

00:36 Michelle's Journey to Entrepreneurship

03:51 Challenges and Resilience

07:24 Building a Business with Data-Driven Decisions

12:30 Lead Generation Strategies

17:25 The Importance of Follow-Up

22:12 The Value of Cold Outreach

23:46 Email Marketing Resistance

24:11 Understanding Audience Preferences

24:44 The Importance of Nurturing Leads

29:19 Analyzing Data for Insights

30:07 Handling Rejection and Building Relationships

34:23 Final Thoughts and Takeaways

38:43 Closing Remarks and Contact Information

About Michelle DeNio:

Michelle DeNio is a Business Growth Strategist and host of The Real Truth about Business podcast. With over 15 years of experience across business development, accounting, operations, sales, and leadership, she helps entrepreneurs scale sustainably through her signature Focused Visionary Accelerator framework. Michelle is known for cutting through the noise with customized, data-driven strategies that simplify growth, increase profits, and free business owners to build the life they truly want.

Get in touch with Michelle:

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