Our guest on this episode of Practice Matters is JustinPhillips, the founder and director of Practice Made Purrfect, aveterinary marketing and business consultancy dedicated to helping practices across the UK and Ireland thrive through smarter strategy, clearer communication, and better client engagement. With over 20 years’ experience in veterinary marketing including roles growing independent practices and leading marketing for more than 350 clinics, Justin brings a practical, evidence-based approach to every challenge.

A true advocate for pet health plans, Justin is “evangelistic” about their value for practices, clients and patients alike. Heargues that thoughtfully designed plans are essential for modern practice growth, improving efficiency, profitability, and clinical impact. He emphasises that good plans should be simple, aligned with what pets and owners actually need, and structured to remove barriers to care — all while fostering regular engagement and strengthening the bond between practices and pet owners.

You can find more information at: https://www.practicemadepurrfect.com/services/supercharge-your-pet-health-plan

To hear our episode musical outro from VetChoir UK, visit: www.facebook.com/vetchoiruk or https://www.youtube.com/watch?v=79Z6IrzKP4A

As ever, we would love to hear from your practice. Send a Voice Note or message to 07709 836865