DiscoverThe XYZ ExperimentEp122: Scent of a Generation: Perfume, Nostalgia & The Business of Scent
Ep122: Scent of a Generation: Perfume, Nostalgia & The Business of Scent

Ep122: Scent of a Generation: Perfume, Nostalgia & The Business of Scent

Update: 2025-08-19
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Perfume is no longer just a luxury, it's a booming multibillion dollar industry, growing at record speeds.

In this episode, we explore the world of fragrance from a generational lens. We talk about perfumes and colognes we grew up with, the scents that defined our youth, and how a simple spray can transport us back in time.

Do we still wear perfume today? Why do some of us feel unfinished without a final spritz before we leave the house, while others have abandoned it entirely. We explore what scent means to identity, confidence and memory and whether the industry's explosive growth reflects a deeper human need for connection, nostalgia and self-expression.

Hosted by Darsh, Luke & Fiona

Produced by Fiona Kelly & Darsh Ayton

Show runner Darsh Ayton

Original music created and performed by Luke Champion

Social media content created by Darsh Ayton & Fiona Kelly

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Ep122: Scent of a Generation: Perfume, Nostalgia & The Business of Scent

Ep122: Scent of a Generation: Perfume, Nostalgia & The Business of Scent