Karl Post is Co-founder and Head of Media of US-based C-Suite Network, C-Suite Radio and C-Suite TV. Find out more at the Go Big webinar with Jeffrey Hayzlett.

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Soundbites from this episode

[2:40 ] How podcasting helps CEOs control their message while building personal and corporate brands.

[3:19 ] The personal branding benefits for guests on podcasts, especially industry leaders.

[4:08 ] Podcasting’s ability to engage diverse audiences, including employees, partners, and customers.

[4:52 ] How podcasts inspire teams by communicating success stories, updates, and goals from leaders.

[5:32 ] Aligning the CEO’s personal brand with company values for authentic audience connections.

[6:01 ] The power of blending video with podcasts to create high-quality, engaging content.

[7:03 ] Private podcasting for internal communication and strategies for public vs. private podcasts.

[7:59 ] Strategic podcast planning, including audience reach, measurable calls to action, and conversions.

[10:25 ] Evolving calls to action and the concept of hyperlocal podcasting for businesses.

[11:13 ] Hyperlocal podcasting, targeting specific geographic areas with tailored, relevant content.

[12:25 ] Podcast advertising's geotargeting capabilities for supporting local commerce.

[13:04 ] Ad insertion strategies for monetization and how hyperlocal ads connect businesses locally.

[14:28 ] The significance of the C-suite Network’s 40 verticals for podcasting.

[14:50 ] Statistics on podcasting’s potential in North America, empowering leaders to embrace the medium.

[16:39 ] Encouraging listeners to start podcasting and refine their skills through consistent practice.

[16:52 ] How the C-Suite Network supports podcasters with hosting, promotion, and community resources.

[20:28 ] Key success factors for CEOs starting a podcast, including consistency and clear goals.

[21:34 ] Storytelling as a powerful tool for podcasting, creating connection and authenticity.

[22:21 ] How podcasts allow CEOs to showcase expertise while creating a direct line to their audience.

[23:02 ] How podcasts provide long-term value through on-demand accessibility and evergreen content.

ABOUT KARL POST, Co-founder of the C-Suite Network

Contact Karl Post: karl.post@hayzlett.com

Link to the Go Big webinar with Jeffrey Hayzlett: https://pages.c-suitenetwork.com/gobigwebinar

Karl Post on LinkedIn: linkedin.com/in/karlpost

 C-Suite Network: https://c-suitenetwork.com/

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