Ep151: Maximizing GenAI Revenue Through AWS Partnership featuring Trellix
Update: 2025-09-29
Description
Learn how Trellix transformed into a cloud-first security leader through strategic AWS partnership, generating $500M+ pipeline and winning major enterprise deals like Airbus.
Topics Include:
- Trellix's transformation: From legacy McAfee/FireEye to cloud-first cybersecurity solutions with AWS
- Partnership lessons: How AWS enabled 27-year-old ePolicy Orchestrator's successful cloud migration journey
- Legacy transition advice: Embrace innovation, don't follow the "Sears model" of resisting change
- AI go-to-market strategy: Dev days, marketplace usage, and Bedrock/Nova integrations driving customer adoption
- Customer AI concerns: Addressing data security fears and proving AI doesn't train on customer data
- Integration philosophy: XDR connects with AWS native services and even competitor tools seamlessly
- $12M Airbus win: Six-country enterprise deal showcasing collaborative sales across AWS teams and marketplace
- Future opportunities: AI-powered threat detection innovations and $500M+ pipeline through AWS marketplace
Participants:
- Taylor Mullins - Sr. Solutions Architect, Trellix
- Brian Shadpour - General Manager, Security B2B Software Sales, Amazon Web Services
Further Links:
- Trellix: Website – LinkedIn – AWS Marketplace
See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/
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