In episode two, ROI Rangers from XLRI and Buzzolve from Messa School of Business go head to head with their strategies to make Swiggy Instamart ‘win’. 

ROI Rangers proposes a tech-first strategy, complete with a Duolingo-inspired virtual assistant called Insty. Buzzolve, meanwhile, wants to play the optimisation game. They essentially say ‘hey, we have a billion dollars. We are going to spend a little bit towards everything – a certain amount will go towards dark stores, a certain amount will go towards AI, and then a certain amount will go towards category expansion.’

Which strategy will  win?

Tune in. 

Learn more about The Ken’s inaugural case competition.