In this episode, we dive into two drastically different strategies – one focusses on sustainability, while the other wants to amp up the aggression. In many ways polar opposite strategies. 

On one hand, team TekKen from IIM Kozhikode wants to invest one billion dollars towards making five minute deliveries the new normal. 

On the other, we have team Outliers from IIM Ahmedabad that came up with a three-pronged strategy to turn Blinkit into a sustainable business. A big part of their strategy involved launching a four-hour delivery arm for certain orders. 

Five minutes vs four hours. Which one can help Blinkit keep from losing its edge as the reigning market leader? 

Tune in.

Learn more about The Ken’s inaugural case competition. 

One Billion in Ten Minutes is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.