Full episode details here: https://links.growthandscaling.com/455

Welcome back to The Growth and Scaling Podcast! 

Meet John Ghiorso, a post-exit agency founder who scaled and sold his first agency after a decade of success. Since his 2020 exit, he’s on a mission to launch five new marketing agencies, starting with Influence Social, which specializes in LinkedIn marketing for B2B growth.

John outlines his strategic vision for achieving big goals through manageable steps and emphasizes niche focus while cautioning against complacency. He aims to help companies scale using successful sales strategies. However, he also confronts challenges like standing out in a crowded market, managing staffing and client expectations, and adapting to trends like TikTok.

👉 Join us on this inspiring journey! Subscribe to our channel to stay updated on John’s adventures in entrepreneurship, gain valuable insights into agency life, and learn practical tips for launching your own ventures. Don’t miss out—tune in and get inspired to reinvent your own path!

Ways to connect with John Ghiorso:

🔗 Website: http://orcapac.com/

🔗 Company Twitter: https://twitter.com/OrcaPac

🔗 Personal LinkedIn: https://www.linkedin.com/in/johnghiorso/

🔗Company Facebook: https://www.facebook.com/OrcaPacificLLC/

🔗 Company LinkedIn: https://www.linkedin.com/company/orcapacific/

🔗Company Instagram: https://www.instagram.com/orca_pacific_agency/

🔗YouTube: https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

What’s in this episode:

00:38 Who is our guest for today, and what does he do

00:49 What led him to start new agencies after his exit

01:07 How did he feel about exiting his first agency

01:10 Why did he decide to come out of retirement

02:34 How does he plan to structure his agency journey

03:45 How does his first agency use LinkedIn for branding

04:32 What’s the role of paid media in his agency’s LinkedIn model

05:22 What’s the goal of his second agency launching in January

08:01 Who is his ideal client or avatar for these agencies

08:38 captainscouncil.com

11:09 What lesson did he learn about timing and scaling in his first agency

12:21 How did a competitor achieve higher growth than he did

13:53 Why did he choose to focus solely on Amazon in 2016

18:18 What advice does he give to someone struggling with too many product options and unsure what to prioritize

22:11 How does he view the role of agencies in filling gaps created by rapid technological changes

24:55 How does he approach building niche agencies with strong leaders and specialized services

25:25 What does he recommend for founders on prioritizing roles in a small organization

28:54 How does he approach the initial launch of a new agency or business venture

30:13 What challenges does he anticipate after launching and scaling a business

👉 I highly suggest you watch this entire exchange between John Ghiorso and ⭐️Todd Westra 📈

👉 If you're looking for tips and strategies to grow and scale your business, this episode is for you!

✅ 1. Subscribe and Listen to ⁠The Growth and Scaling Podcast with Todd Westra ⁠

✅ 2. Supercharge your growth and tap into the wisdom of others. Schedule a pre-podcast call today. 

👉 https://content.toddwestra.com/

✅ 3. Join our CEO peer advisory board and be part of a supportive community of like-minded leaders. 👉 ⁠https://captainscouncil.com/home⁠

✅ 4. Maximize LinkedIn outreach. Join our webinar for solutions to time constraints in connecting and engaging with desired prospects. 👉  ⁠https://outreach.withmoku.com/