Have you ever felt like your content marketing just isn’t landing the way it used to? Or wondered how B2B brands can stay relevant in a social media-driven world?

In this episode of Transformation 2.0, we talk with content marketing strategist Mariah MacInnes about why content marketing is no longer optional for B2B brands - and why customer-centric storytelling is the future.

We explore the shift in buyer behaviour post-COVID, the rise of authenticity over polish, and what metrics really matter in today’s content landscape. Whether you’re a founder, marketer, or business leader, this episode will help you rethink your strategy and focus on long-term value over short-term metrics.

Key Takeaways:

✅ Content is no longer a “nice to have” - it’s a core part of B2B growth

✅ The most powerful marketing metric today isn’t followers, it’s reach and connection

✅ Customer-centricity starts with knowing your audience and their audience

✅ Legacy-building content (like podcasts and blogs) offers exponential long-term value

Resources & Links:

🔗 Learn more about the work we do at Anthosa

🔗Check out Mariah’s website: www.contentqueenmariah.com

🔗 Follow Mariah’s LinkedIn

About Our Guest:

Mariah MacInnes is the founder of Content Queen, a content marketing agency that helps purpose-driven businesses tell stories that connect, convert, and create legacy. With a background in PR, journalism, and internal communications—and nearly a decade of marketing experience—Mariah supports clients with strategy, storytelling, and content ecosystems that work. She’s also a digital nomad, podcast host, and firm believer that consistency beats virality every time.

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