Have you ever wondered why some companies can innovate at scale - while others get stuck in endless pilots and stalled initiatives?

In this episode of Transformation 2.0, we speak with Peter Roeber, Strategic Growth & Innovation Leader at W. L. Gore & Associates, about what it takes to test new ideas inside a global organisation - and actually get them to market.

We explore how W. L. Gore & Associates empowers teams to run rapid experiments, validate assumptions early, and make data-informed decisions about whether to kill, pivot, or persevere. Whether you’re leading innovation, managing a product team, or driving transformation across an enterprise, this episode will help you rethink how you approach evidence, alignment, and scaling.

Key Takeaways:

✅ Innovation fails when intuition replaces evidence

✅ The best innovation teams test “deathblow assumptions” first

✅ Great cultures support experimentation and celebrate what gets killed

✅ Scaling isn’t just about funding—it’s about stakeholder alignment

✅ Sometimes, spinning out a venture is the most strategic move

Resources & Links:

🔗 Learn more about the work we do at Anthosa: https://www.anthosa.com

🔗 Connect with Peter Roeber on LinkedIn: https://www.linkedin.com/in/peterroeber/

About Our Guest:

Peter Roeber is a lifelong learner, strategic visionary, and founder with over 20 years of experience creating transformative ventures across MedTech and performance apparel. At W. L. Gore & Associates, he has driven over $1.5B in growth opportunities by empowering teams to solve systemic challenges through sustainable business models and groundbreaking solutions.

An MIT Sloan Executive MBA graduate, Peter combines systems thinking and inclusive leadership to unlock organisational and human potential, inspiring meaningful impact and growth.

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