Episode 012: How To Select The Right Marketing Strategy
Description
Your marketing strategy is what’s going to get you in front of your people, your audience your ideal clients
Before you even talk about using ads or having a freebie, (some might even argue with you that these are not marketing strategies, they are sales strategies but I leave that to you), let’s go right back to the beginning, the foundation
- have a solid foundation. This starts with a clear message. For you to know your message clearly you would have a deep understanding of who you are and what you want your business and lifestyle to look like.
You would also understand your audience really well. This means that you understand where they are, what problems they are facing, and where they want to be.
For example, if I come to you and say let’s start a blog or a YouTube channel because it’s a great way to grow an audience and get more clients.
You get to make a decision on this based on the fact that you understand your message, you understand your assignment.
Are your clients there?
Is this something that suits your lifestyle? Is a podcast better for you or both?
We are not questioning whether YouTube works or podcasting or whether TikTok works or not.
They all work!
Links: 3-Step Guide to Achieving Your Income and Revenue Goals: