In this episode of the Business Broken to Smokin’ Podcast: Mark and Shane talk about a new tool Mark developed called “Pump the Brakes” - a hack to balance out making decisions with your gut and also with thinking!

Download the tool here: https://lodestonetruenorth.com/podcast-episode-045-pump-the-brakes/

0:00 Intro

4:20 A lot of visionaries are driven by ideas and they often have a sensory operating system.

5:50 How to approach this exercise

• Pressure test the idea


• Balance emotion with reality


• Forced objectivity


• Turn over big rocks and see what’s underneath


• Help prevent ugly girlfriend syndrome


• Hopium antidote


• Take a personal retreat and journal all the answers


• Helps to get your thoughts in order


• Take a significant chunk of time to do this exercise, maybe half a day out of the office


• Landing spot for this work could be in your journal

12:21 Step 1 - Park a date in your calendar then go do it

12:29 Step 2 - Take a sheet of paper or your journal and  park your idea right in the center. Try to write it out in 10 words or less.

14:09 Reference to the Incompleteness Theorems by Kurt Gödel https://plato.stanford.edu/entries/goedel-incompleteness/ 

 14:56 Questions to start to answer (not in any order):

• What are the essential operating principles?   (Rabid to written)


• Can you paint a picture of failure?


• Can you paint a picture of success?


• What are your guiding principles? Reference to Ray Dalio’s book Principles


• What are you trying solve?


• What are some other options?


• What is the harm in not doing it?


• What is at stake?


• What are the essential elements?




• (Ref to the Far Side cartoon What the?)




• What are some of the missing resources?


• What will have to change to do this?


• List your trusted advisors and their opinions about this idea




• Legal


• Financial


• Asset management


• Coach




• Describe the pressing need to do this

36:36 Book reference - American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce  G. Hoffman

41:19 Movie reference Tall Tale https://www.imdb.com/title/tt0111359/  

** Credits**

Music - What was I thinking by Dierks Bentley

Website: https://www.lodestonetruenorth.com
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LinkedIn Book Club Group: https://www.linkedin.com/groups/14158790/ 

LinkedIn Mark: https://www.linkedin.com/in/mark-whitmore-lodestone/
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Lodestone Online Courses: https://lodestone.thinkific.com

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