Welcome to the first episode of That Entrepreneur Life with Clint McPherson and Andrew Lees.  Clint describes his journey to becoming an entrepreneur. He was already not normal, to begin with, he excelled at college baseball and became an officer in the military. During his time in the military, Clint saw a lot of toxic leadership – he vowed to never become one of those leaders. Eventually, he got injured and went through several surgeries. After a full-recovery, Clint chose digital marketing because of his education and background in marketing. 

Andrew, on the other hand, always had the entrepreneurial spirit from when he was a kid. In the back of his mind, he always knew that he wanted to start a business. In his childhood, Andrew would invent products and write books. After getting a mechanical engineering degree, Andrew started working for a company that made power plants. He realized that he didn't like working for someone else and needed to step out of his comfort zone to become successful. Andrew started Grassracks, easy-to-hang board racks, and furniture, made from one of the most sustainable materials on the planet, bamboo. Later, Andrew began his consulting company, Stoke Ventures, helping other entrepreneurs start to develop their products and help get them to market.

There is no streamlined way to become an entrepreneur. The market is continually changing. Clint can frequently shift how he runs his digital marketing business – he can serve his clients in so many different facets. Plus, if he gets bored with his business, he can start doing something else like podcasting. Entrepreneurs need to be able to adapt quickly and easily to change. Why do so many companies fail in their first year? Clint says it is because they do not have a full-blown strategy in place. Think everything through before you act. Yes, you need a budget, but you also need to think every little thing through first. As long as you are working as hard as you can to go above and beyond your customer's expectations, it's going to be hard to fail. Andrew says to stick with something standard as much as you can, learn what your customers want – however, remember you can't please everyone. 

Enjoy the show!

Resources:

Heroes Media Group:  https://www.heroesmediagroup.com/

5 Paragraph: https://www.5paragraph.com/

Grassracks: https://www.grassracks.com/

Stoke Ventures: https://stokeventures.com/



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