Episode 10: How your losing ads can help you design winners

Update: 2022-10-26

Description

Unpopular opinion: your losing ad creative deserves a second look. They can help point you in the right direction if you know what to look for.

On the latest episode of Resting Ad Face, Jess and Susan share how to find actionable insights among your lowest-performing ads, and use them to create even more performant winners.

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In Channel

Episode 11: Sequential testing vs. testing ALL OF THE THINGS at once

2022-11-0917:35

Episode 10: How your losing ads can help you design winners

2022-10-2615:18

Episode 9: Why your catalog ads need a glow up

2022-10-1214:57

Episode 8: Break your bad ad testing habits

2022-09-2814:01

Episode 7: This is your sign to test your ads against your personas

2022-09-1417:25

Episode 6: Why ad testing is the ultimate media budget hack

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Episode 5: Don't sleep on your post-click experience w/ Tyson Quick

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Episode 4: CTRL + ALT + DEL the bias out of your ad creative

2022-08-0317:03

Episode 3: A/B testing ain't got nothin' on multivariate

2022-07-2018:21

Episode 2: Our five fav ad testing strategies

2022-07-1119:32

Episode 1: Why untested ad concepts are costing you

2022-07-1122:05

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Episode 10: How your losing ads can help you design winners

#box-pro-ellipsis-176271417487586{-webkit-line-clamp:2;}Episode 10: How your losing ads can help you design winners

Episode 10: How your losing ads can help you design winners

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Episode 10: How your losing ads can help you design winners