Episode 4: CTRL + ALT + DEL the bias out of your ad creative
Update: 2022-08-03
Description
With all the creative data now available to marketers, there's no place for bias and opinions in today's ad creative. And yet ...
On this episode, Jess and Susan share their personal experiences with how bias gets in the way of creativity and performance, and what you can do to eliminate it from your ad-building process altogether.
On this episode, Jess and Susan share their personal experiences with how bias gets in the way of creativity and performance, and what you can do to eliminate it from your ad-building process altogether.
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