Episode 102: Why You Shouldn’t Neglect the Post-Purchase Phase - Behind the Click Deep Dive
Update: 2024-03-12
Description
The digital journey doesn’t end at the checkout.
Jon and Ryan discuss the importance of post-purchase optimization and the impact it has on growing an online brand. They share real-life examples and explain how to handle customer feedback, utilizing psychological principles and the significance of the post-purchase phase in driving future orders.
Jon also offers a glimpse into his upcoming book, Behind The Click.
GET FIRST CHAPTER FREE AT: thegood.com/BTC
Listen to the full episode if you want to learn:
- Why the post-purchase is an important part of the customer journey
- How to utilize customer reviews for improvement
- How the onboarding process can make or break the digital experience
- How to respond to negative reviews
- How the post-purchase experience impacts future orders
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
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