Welcome to Episode 102 of The Accidental Business Owner Podcast, hosted by Jay Allen from My TrueNORTH. This week, Jay is joined by Amanda Daniels-Allen, founder of Koogar, for a deep dive into Money Archetypes—the subconscious patterns that influence how you earn, spend, invest, and value money in your business.

Ever wondered why you:
❓ Struggle with pricing confidence?
❓ Avoid certain financial decisions?
❓ Repeat the same money habits?

This conversation will change the way you think about money. Amanda explains:
✅ What Money Archetypes are and why they matter
✅ How your upbringing shapes your financial behaviour
✅ Why business owners unknowingly sabotage success
✅ How to align pricing and offers with your core values
✅ Practical steps to shift your money mindset today

Whether you’re starting, scaling, or pivoting, understanding your Money Archetype can unlock growth, confidence, and financial resilience.

Amanda Daniels-Allen is the founder of Koogar, specialising in marketing strategy, brand alignment, and human-centred business development. She helps business owners create marketing that feels authentic, grounded, and effective.

👉 Click here to Learn more about Koogar
👉 Click here to learn more about My TrueNORTH
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Money Archetypes, Money Mindset, Amanda Daniels-Allen, Koogar, Jay Allen, My TrueNORTH, Pricing Confidence, Business Growth, Entrepreneur Mindset, Small Business Advice, Marketing Strategy, Financial Resilience, Business Coaching

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