Unlock the real story behind why so many founders accidentally build businesses that end up consuming their lives in “Built By Mistake, Scaled By Design”, the latest episode of the Accidental Business Owner Podcast featuring Jay Allen, founder of My True North.Jay pulls back the curtain on a pattern he’s seen thousands of times: businesses born from a simple idea or lifestyle choice that slowly morph into beasts demanding every ounce of time, energy, and attention. Instead of “working to live,” owners find themselves “living to work”—trapped by the very thing they created.In this episode, we dive into how My True North is flipping that script. Jay breaks down the insights gained from their extensive Scale and Exit Audits, drawn from data across countless businesses. You’ll hear the most common mistakes companies make, why so many leaders repeat them, and—more importantly—how to avoid falling into those traps. Jay outlines the practical steps, proven strategies, and mindset shifts that help business owners reclaim their purpose, redesign their operations, and build companies that scale by intention, not accident.If you’re ready to build a business that supports the life you want—not the other way around—this conversation is a must-listen.Please visit my website to get more information: http://www.mytruenorth.biz/ ✨ Check out the ADDAZERO Free Scaleup audit report here: http://www.addazero.co.uk/free-scale-audit🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬.https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1 ⭐⭐⭐Audio Podcast is currently on your favourite platforms:Spotify:https://open.spotify.com/show/6DUyVgA3TjsQmyjgP4CInG?si=1ac052c8ef7a42df ApplePodcast:https://podcasts.apple.com/us/podcast/addazero-business-challenge/id1808888157Podbean:https://www.podbean.com/podcast-detail/a8c28-1c5065/%23ADDAZERO-Business-Challenge-Podcast🔗 Stay Connected With Me.Facebook: https://www.facebook.com/MyTrueNORTHUK/ Instagram: https://www.instagram.com/mytruenorthuk/ Linkedin: https://www.linkedin.com/in/jayallen-mytruenorth/ Website: http://www.mytruenorth.biz/ 📩 For business inquiries: Enquiries@MyTrueNORTH.Biz =============================🎬Suggested videos for you:▶️ https://www.youtube.com/watch?v=dpGufGO3aw4 ▶️ https://www.youtube.com/watch?v=vbrPyLEOTy0 ▶️ https://www.youtube.com/watch?v=-yVhb7NGsJk ▶️ https://www.youtube.com/watch?v=yvt61uStay0 ▶️ https://www.youtube.com/watch?v=SpLU-U4IFYY ▶️ https://www.youtube.com/watch?v=MZ08DepmzNg ▶️ https://www.youtube.com/watch?v=CqSsx4d5v_Y ▶️ https://www.youtube.com/watch?v=j5QImmOB0n4 ▶️ https://www.youtube.com/watch?v=D8A1g2NSwrk ▶️ https://www.youtube.com/watch?v=nCq-NVn-ZZU =================================✅ About My TrueNORTH - The Ethical Coaching Company.Welcome to My TrueNORTH – The Ethical Coaching Company! I’m Jay Allen, a 2x Global Entrepreneur Award winner and former British Army medic turned business scale mentor. After leading change at the board level and scaling & exiting multiple businesses, I now help business owners grow sustainably and ethically. Through My TrueNORTH, I coach purpose-driven entrepreneurs to scale with integrity and clarity. I also founded the #ADDAZERO Business Challenge with a bold goal: to help 1,000,000 business owners add a zero to their income. Join me for real, ethical growth strategies that make a lasting impact.For Business inquiries, please use the contact information below:📩 Email: Enquiries@MyTrueNORTH.Biz🔔 Ready to scale ethically and sustainably? Subscribe for ethical business mentoring, expert business coaching, growth strategies, and the tools to grow your business!https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1#AccidentalBusinessOwner #BuiltByMistakeScaledByDesign #MyTrueNorth #JayAllen #BusinessGrowth #BusinessStrategy #ScaleAndExit #EntrepreneurLife #WorkLifeBalance #BusinessMistakes