Episode 11: Zoe Scaman, Founder at Bodacious
Description
Zoe is the founder of Bodacious, a London based strategy studio. Zoe has brought her strategic brain to leading agencies such as Universal McCann, and Droga5, consulted for Adidas and was the Global Head of Strategy for the Ridley Scott Creative Group. She has a wealth of experience across industries and if you follow Zoe on social media you’ll see she regularly advocates for other women in strategy.
Zoe and I chat about:
Zoe’s unique journey into strategy
The lost art of asking questions and why this is so important
Zoe’s perspective on what strategy is and what it looks like
The important but scary prospect of expressing yourself
Getting off the agency production wheel
Links to some of the stuff we talked about:
Zoe’s strategy studio Bodacious
Zoe’s articles on Finding the Beauty in Boredom and The Lost Art of Asking Questions
You can follow Zoe on twitter @zoescaman
Hosted on Acast. See acast.com/privacy for more information.
United States
