Episode 12: Ethical marketing: Is it possible?
Update: 2025-04-29
Description
Ever feel like some marketing is just... manipulative? Fake urgency, guilt trips, fear tactics – yeah, we hate that too. In this episode, Abby and Kelli break down what unethical marketing really looks like, why it’s so common, and how you can grow your business without losing your integrity.
What we yapped about:
- What unethical marketing actually looks like (and how to spot it)
- The fine line between persuasion and manipulation
- How personal ethics shape the clients and causes you choose
- Do brands have a moral duty to disclose AI-generated content?
- Ethical selling tips: why good sales is matchmaking, not manipulation
- Why ethical marketing wins in the long run
Honourable mentions:
Book recommendations:
Dead Lions by Mick Herron
On Writing Well by William Zinsser
Stolen Focus by Johann Harry
A Sicilian Romance by Ann Radcliffe
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