Episode 16: Brand Storytime: The Cola Wars & RC Cola
Update: 2025-11-05
Description
Ever wondered how a brand with all the right ingredients can still fall flat?
Today, we’re looking at the wild story of RC Cola – the underdog soda that once went toe-to-toe with Coke and Pepsi but fizzled out of the cola wars before it could properly compete.
In this episode, you’ll hear all about:
- RC Cola’s surprising history and early innovations
- Its head-to-head battles with Coke and Pepsi
- The branding mistakes and misfires that cost them their edge
- The smart strategies that could’ve completely changed the story
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