Episode 12: Influence: The Psychology of Persuasion by Robert B. Cialdini
Update: 2025-05-23
Description
In this episode, we explore 'Influence: The Psychology of Persuasion' by Robert B. Cialdini. Robert Cialdini's 'Influence' explores the psychology behind why people say 'yes' and how to apply these understandings. He identifies six key principles of persuasion: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.
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