In the final episode of the first season of The Halo Effect, Ashleigh and Michael welcome special guest Kerry Metcalfe, founder of KMedia. Together, they explore the influence of social media in hospitality marketing and offer some practical strategies to enhance brand engagement, increase bookings, and build lasting guest loyalty.

Kerry shares her expertise on leveraging platforms like Instagram and Facebook, navigating influencer collaborations, and creating authentic, engaging content tailored to the fast-paced digital landscape. Discover the value of balancing promotional and community-driven posts, how to use reels and carousels effectively, and why a solid organic strategy is key before investing in paid campaigns.

Connect with Us:

• Email: ⁠⁠podcast@gohalo.co.uk

  
  



• Website:⁠⁠ www.gohalo.co.uk⁠⁠ and KMedia

  
  



• Instagram: ⁠⁠@haloitsmichael⁠⁠,  ⁠⁠@haloitsashleigh⁠⁠ and  @kerrymetcalfe_

  
  



• LinkedIn: ⁠⁠Halo Business Consulting⁠⁠   Kerry Metcalfe

  
  

Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject in the next season of The Halo Effect.

We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email podcast@gohalo.co.uk if you are interested.